SumUp report – The London Business Journal

LONDON SMEs BANK ON SOCIAL MEDIA TRENDS TO DRIVE FESTIVE SALES

December 9, 2025December 9, 2025 NewsDesk business risk management, Christmas trading, consumer trends, festive sales, hospitality trends, London SMEs, small business confidence, Small businesses, SMEs, social media trends, SumUp, SumUp (company), SumUp report, trend forecasting, UK cafés and restaurants, UK retail sector, viral trends

Small businesses across London are becoming increasingly reliant on fast-moving consumer trends to strengthen their year-end trading performance, according to