FGREAT STUDIO TURNS FINANCIAL PRESSURE INTO GROWTH MOMENTUM THROUGH OPTIMUM FINANCE PARTNERSHIP
In the fast-paced world of digital storytelling, managing cash flow can be as critical as crafting the next award-winning animation. For FGreat Studio, a London-based motion graphics and animation agency, that reality once posed a recurring challenge—until a partnership with Optimum Finance, part of eCapital, helped rewrite the script.
Founded in 2011 by Conrad Galves, FGreat Studio has built a reputation for immersive animation and large-scale visual experiences across international campaigns. As the business nears its 15th anniversary, its creative output is thriving—but maintaining that momentum has required a sharper financial strategy.
Like many creative service businesses, FGreat’s growth was constrained by long client payment terms. Projects were often delivered months before invoices were settled, creating cash flow bottlenecks that limited investment in new work. “We’re lucky to have a constant stream of work, but that also means we’re constantly funding projects up front—often waiting two, three, even six months to get paid,” explains Galves. “We’re not a bank, we’re creatives. But the reality is we’ve had to operate like a bank to get through those gaps.”
When the studio began exploring financial solutions in 2024, traditional lenders proved reluctant to engage with the nuances of the creative sector. “What stood out with Optimum was that they actually understood our business,” says Galves. “They took us seriously, and they understood that both we and our clients were creditworthy. Our clients come back because they know we deliver—and that same level of trust is what we’ve found with Optimum Finance. Every time we send them invoices, we feel looked after. They’re communicative, transparent, and professional. It’s a real relationship, not just a transaction.”
Through Optimum’s tailored Invoice Finance facility, FGreat can now access funds within days of issuing invoices, transforming its ability to plan, invest and grow. The new model allows the team to pay freelancers and suppliers promptly, take on larger projects, and expand without the stress of delayed payments.
With annual revenues currently between £1.5 million and £2.2 million, the studio is aiming to exceed £3.7 million in the coming years. Alongside financial expansion, FGreat is also exploring how AI technologies can enhance its creative process, particularly in narrative design and motion storytelling.
“FGreat is a brilliant example of a creative agency with drive, ambition and a clear vision for the future,” says Anthony Persse, Chief Executive Officer at Optimum Finance. “We’re proud to provide the funding that supports their momentum and enables them to take full advantage of their growth opportunities.”
As FGreat continues to grow its global footprint, its partnership with Optimum Finance has become a central pillar of its operational strategy—allowing creativity to flourish without financial compromise. For a company built on imagination, having access to predictable cash flow may just be the most practical innovation yet.
