AGGIE MERONI UNVEILS META ADS STRATEGY GUIDE FOR BRANDS SEEKING PROFITABLE ONLINE GROWTH

London’s fast-growing e-commerce sector is being handed a new strategic playbook as Aggie Meroni, founder of the digital marketing agency White Bee Digital, publishes a book aimed at helping product-based businesses run more effective Meta advertising campaigns.

The book, Crack the Code – The Strategic Meta Ads Framework to Scale Your eCommerce Brand, sets out a structured approach for brands struggling to convert social media spending into sustainable returns. Meroni, a Meta Certified Lead Trainer, argues that many businesses squander their budgets by focusing on the wrong problems and misunderstanding how automation and artificial intelligence now underpin Meta’s advertising ecosystem.

Speaking about the launch, Meroni said: “Crack the Code is for you if you have an e-commerce business and are looking to reach more customers as effectively as possible. We all know that Meta ads are a great way to do this, but you will only get the success and sales you’re after once you understand how everything works together in harmony.”

Her guidance is built on five years worth of hands-on experience managing advertising accounts across different sectors and on the growth of White Bee Digital itself, which she launched during the pandemic and scaled to multi-six-figure turnover. The book outlines why inaccurate audience targeting is often not the root cause of poor results, and stresses the importance of understanding how Meta’s AI-driven systems prioritise creative quality, campaign structure and data signals.

Meroni also sets out her three-stage Plan, Build and Grow methodology, alongside her COLOURFUL™ Creative Strategy Framework—tools designed to help entrepreneurs diagnose under-performing campaigns and make informed decisions whether they manage ads in-house or through an agency. Having conducted audits of hundreds of struggling advertising accounts, she highlights recurring issues that prevent online retailers from turning paid social media into a consistent growth channel.

Positioned as a practical and accessible guide, Crack the Code provides readers with a step-by-step blueprint for creating profitable advertising systems, reducing wasted spend and increasing visibility in a crowded digital marketplace. The book is available now and is targeted at any product-based business seeking to scale through paid social media.