FELIX PROJECT USES HIGH-IMPACT INSTALLATION TO SPOTLIGHT RISING HUNGER IN LONDON

January 22, 2026January 22, 2026 NewsDesk charity awareness campaign, community food support, cost of living crisis, FareShare merger, food insecurity London, food poverty UK, food waste reduction, hunger in London, London charities, social impact initiatives, surplus food redistribution, The Felix Project, UK food charities, winter food insecurity, working families food poverty

A striking rooftop installation overlooking one of London’s busiest arterial roads has been unveiled in a renewed effort to draw attention to the capital’s growing food insecurity problem.

An iconic delivery van belonging to The Felix Project has been placed on top of a West London building, where it is clearly visible from the A40. The display is designed to highlight both the scale of food poverty in the city and the operational reach of the charity at a time when demand for emergency food support continues to rise.

The Felix Project is London’s largest food redistribution charity, rescuing surplus food that would otherwise go to waste and delivering it to community organisations, charities and schools across the capital. Last year alone, the organisation rescued more than 18,000 tonnes of surplus food, redistributing the equivalent of over 43 million meals to more than 1,200 community organisations and primary schools in every London borough.

The need for such interventions is becoming increasingly acute. Rising living costs have left many households struggling to meet basic needs, even where parents are in employment. Recent research cited by the charity found that 43 per cent of working London parents had skipped meals or gone without food themselves in the past year in order to feed their children.

Shane Dorsett, Chief Operating Officer at The Felix Project, said: “We know so many Londoners are really struggling. We recently discovered 43% of working London parents have skipped a meal or not bought themselves food to feed their children in the last 12 months, so partnerships like this are incredibly important in raising awareness. This visible show of support helps shine a light on the issue, and we hope it inspires more people to get involved and support our mission to fight and stop hunger.”

The installation will remain in place until March, ensuring maximum visibility during the winter months, when food insecurity typically peaks due to higher household costs and increased pressure on community services.

The campaign comes at a pivotal moment for the charity. In September 2025, it was announced that The Felix Project would merge with FareShare, creating a larger organisation with increased national reach. From 2026, the combined charity will manage seven depots across London, Suffolk, Merseyside and Hampshire, while continuing to work with 16 network partners to distribute food to more than 8,000 organisations across the UK. A new brand identity is expected to be launched later in the year.

As policymakers and charities grapple with the long-term implications of rising food insecurity, high-visibility initiatives such as this are increasingly being used to force the issue into public and political consciousness.

You May Also Like