HOW COMPANY BRANDED VIDEOS HELP YOU ATTRACT AND WIN THE BEST TALENT

Top talent is picky, and honestly, they have kinda earned the right to be.

The kind of people who change your business are not spending their evenings scrolling job boards. They are not looking for just any job. They are waiting for that gut feeling, that quiet little spark that says, “Yeah… This is the place for me”

And the truth is, that moment often happens long before they click apply. Salary matters, of course. Everyone has bills to pay. But it is that sense of fit, of culture, of energy that really sways them.

Here in London, that first impression carries even more weight. The city is full of world-class minds and restless ambition. It is exciting, but it is also incredibly competitive. Strong candidates often have two or three offers on the table before you have even seen their CV. According to the Greater London Authority, vacancy rates in tech and professional roles are among the highest in the UK.

If all you have is a job description and a hopeful tone, you will get drowned out. You need something more. You need a story. Something that makes people want to join your world. And if you do not have the creative skills or video expertise in-house to do that justice, this is where bringing in a London-based corporate video production team can make all the difference.

Now you might be thinking, “ahh i have no idea where to start with video. This is where third party expertise comes in. MHF Creative specialises in creating brand videos for London businesses that actually feel human. That is the magic. Because when video is done right, it does not just show what your company does. It lets people feel it. This is what will win you more top talent.

 

Making the Right First Impression

Your employer brand starts whispering long before an interview ever happens.

First impressions stick. Around 88% of job seekers say an employer’s brand plays a big role in deciding whether they even apply.

Think about that for a second. Someone might decide they want to work with you before you have even spoken to them. A short, honest video can capture your mission, your spark and the kind of energy that makes people stop scrolling. Suddenly they are not just curious. They are picturing themselves at your desk.

 

The Psychology Behind Why Video Works

Video is powerful because it hits people in two places, the head and the heart.

We process visuals incredibly fast, and when you add tone of voice, music, body language and movement, it bypasses logic and lands somewhere deeper.

Imagine someone who has been in their current role for years, quietly wondering if they are ready for a change. They are nervous about it, but they are looking. If they watch a video where your team seems alive, welcoming and driven, it gives them that tiny push. It makes the idea of leaving feel less like a risk and more like an opportunity.

 

Bringing Your Culture to Life

Culture is tricky to explain in a bullet list. But you know it when you see it.

A team laughing over coffee after nailing a pitch. Someone getting real support on a bad day. Those moments stick. They make people think, “This is not just work. This is where I could actually belong.”

And that matters a lot. Companies with a strong employer brand have been shown to cut employee turnover by around 28% (according to https://dsmn8.com/) Culture is not fluff. It is the reason someone chooses you over the other three offers in their inbox.

 

Showing What You Stand For

The best people are not just hunting for a pay cheque. They want meaning.

They want to be proud when they tell their friends where they work. They want to see real values in action, not just a mission statement buried on the careers page.

A recent survey found that 86% of job seekers look up company reviews and ratings before applying. They are not just looking for perks. They are looking for proof.

A strong employer video can do that. It can quietly show your commitment to diversity, sustainability or social impact. It says, “This is who we are,” without you having to spell it out. And that kind of honesty builds trust.

Standing Out in a Crowded Market

Let’s be honest, the competition is wild.

In London, everyone is fighting for the same brilliant minds. And now that four in five professionals work hybrid most weeks, their first real experience of you will probably not be your office. It will be digital.

A well-crafted video helps you cut through the noise. It proves you care. It shows you have invested in your people, not just your product. And it works. Around 92% of people say they would consider leaving their job if offered a role at a company with a better reputation. That is the power of reputation. And video builds it fast.

 

How to Build a Standout Employer Brand Video

The best videos do not just look good, they feel real.

Start with emotion. What do you want people to feel when they watch? Inspired? Energised? Like they would be welcome the moment they walk through the door? Build around that.

And use your real people. No actors, no staged smiles. Show your team solving problems. Celebrating wins. Messy whiteboards, real laughter, someone helping a colleague get unstuck.

Keep it short. One or two minutes is plenty. Enough to hold focus and leave an emotional mark. Make sure the visuals, tone and music actually reflect who you are. If anything feels off, people will notice. When it all aligns, it is magic. It is not just “this is what we do” but “this is why it matters.”

 

Common Mistakes That Turn Talent Away

A bad video can do more damage than no video at all.

Corporate buzzwords. Cold scripts. Stock footage that could be anyone’s office. They might look polished, but they do not connect. And overpromising is deadly. If you paint a shiny culture that does not exist, you will lose people the moment they walk through the door.

Perks might get attention, but they do not win hearts. People join people, not ping-pong tables. And the best candidates can spot inauthenticity from a mile away.

 

Turning Recruitment Into a Long-Term Strategy

The best part is that this is not just a one-and-done campaign.

A strong employer video works in the background, sitting on your careers page, your socials and your job ads. It quietly shapes how people talk about you. It plants seeds with future candidates long before they are even thinking about moving.

And it saves money. Companies with a strong employer brand can cut their cost per hire by as much as 50%. Quality goes up. Time to hire goes down. Everyone wins.

 

Measuring the Impact of Employer Brand Videos

If you want buy-in from leadership, you have to prove it works.

Track engagement on your careers content. Watch application numbers and quality before and after the video launches. Ask new hires how they first heard of you, and what made them click apply. Tie the results back to time-to-hire and cost-per-hire.

Show that this is not just creative fluff. It is strategy. It moves the needle.

 

Choosing the Right Video to Tell Your Story

Different stories need different formats.

A brand film can capture your vision in one sweeping piece. Culture videos show everyday energy. Personal stories let people hear from real voices inside your team. Even event highlight reels can give candidates a glimpse of what makes your world feel alive.

 

Attracting the People Who Will Shape Your Future

Hiring is not just plugging gaps. It is shaping what your company becomes. The more A players you choose the higher chance your company will survive a challenging climate.

The people you hire now will define your culture, your reputation and your growth. The best candidates know that. And they will choose the place that feels right.

A branded video gives them that feeling. It shows them who you are, what you stand for and why they will be proud to join.

It lifts you out of the noise. And it makes you the place they want to be.