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LONDON DOMINATES UK PODCASTING — BUT THREE IN FOUR SHOWS STILL HAVE NO DETECTED SPONSORSHIP

September 18, 2026September 18, 2026 NewsDesk advertising, Audio Advertising, Brand Marketing, content marketing, Creator Economy, Digital Advertising, Digital Media, Independent Podcasts, London business, London Business Journal, London Media, London Podcasts, Marketing, media industry, Media Investment, MillionPodcasts, Podcast Advertising, Podcast Industry, Podcast Sponsorship, Podcasting, UK Media, UK Podcast Market, UK Podcasts, Video Podcasts, youtube

A study of 6,693 active British podcasts finds London dominates UK podcast talent while only around 24% of shows carry detected sponsorship, potentially leaving advertisers a substantial overlooked market.