ALLSAINTS OPENS NEW CHAPTER IN UK EXPANSION DRIVE
AllSaints is strengthening its presence on Britain’s high streets with the launch of three new stores this autumn — a confident move that underlines the brand’s continued faith in bricks-and-mortar retail.
The London-based fashion label, known for its contemporary collections and signature leather jackets, is opening new sites in Bristol, Battersea and Stratford, adding to a year of notable retail expansion across the UK.
The first opening took place on 15 October at The Mall at Cribbs Causeway, just outside Bristol — a 1,719-square-foot store positioned between Charles Tyrwhitt and Crew Clothing, opposite Beaverbrooks, Space NK and John Lewis. The new store offers the full AllSaints range, including the Autumn “Leather Forever” collection, and replaces the former Yankee Candle unit.
Although AllSaints already operates a concession within the John Lewis department store at Cribbs Causeway, this new unit marks its first independent retail space at the major shopping destination.
Next on the list is London’s Battersea Power Station, where AllSaints will open a store on 5 November. The Grade II-listed riverside development, now one of the capital’s flagship retail and leisure hubs, houses more than 140 premium brands including Zara, Mulberry and Calvin Klein. For AllSaints, the move represents a strategic expansion of its London footprint within a location that has rapidly become one of the city’s most desirable shopping addresses.
A third opening will follow in Stratford on 12 November, reinstating the brand’s presence there after its previous site closed last year.
These launches come on the heels of openings at Bicester Village and Glasgow’s Princes Square earlier this summer, as well as recent additions at Birmingham Bullring, London Bridge and Manchester’s Trafford Centre. AllSaints now operates 323 stores globally, spanning standalone, concession, franchise, duty-free and outlet formats.
Frankie Mallinson, AllSaints’ Global Retail Director, said: “We’ve been waiting for the ideal opportunity, and we’re thrilled to have found the perfect location for our new store at Cribbs. Alongside this, we’re excited to be opening two further stores at Battersea Power Station and Stratford. Both are fantastic destinations that align with our vision for growth. These new premium openings mark an important step in strengthening our estate, and we look forward to welcoming even more customers into our stores.”
As online shopping growth begins to stabilise, AllSaints’ investment in physical retail suggests that experience-driven, premium-location stores remain central to its strategy. The brand’s continued rollout across top UK shopping destinations signals confidence in the resilience of the high-end fashion market heading into 2025.
