FROM START-UP TO £42 MILLION BUSINESS: FREE SOUL BREAKS INTO THE SUNDAY TIMES 100
MOTHER-AND-SON WELLNESS BRAND FREE SOUL RANKED AMONG BRITAIN’S FASTEST-GROWING COMPANIES
Women’s wellness brand Free Soul has secured a place among Britain’s fastest-growing private companies after debuting at No.10 in the prestigious Sunday Times 100 ranking.
The recognition follows an extraordinary period of expansion that has seen the business transform from a family-run start-up into one of the UK’s fastest-growing consumer wellness brands, with annual revenue rising from £1.2 million in 2022 to £42.3 million in its latest financial year.
Founded in 2017 by a mother-and-son team, Free Soul has built its reputation by focusing on the growing demand for women’s nutrition, supplements and wellness products, serving more than four million women across the UK.
The company’s rapid growth places it among an elite group of private businesses recognised by The Sunday Times for exceptional commercial performance and entrepreneurial success.
From Kitchen Table Start-Up To National Brand
Free Soul’s journey reflects the growing strength of the UK’s health and wellness sector, which has benefited from increasing consumer awareness around nutrition, preventative health and female wellbeing.
What began as a small family venture has evolved into a nationally recognised brand stocked by some of Britain’s largest retailers, including Boots, Tesco and Holland & Barrett.
Despite its growth, the company’s founders say the business remains rooted in the mission that inspired its launch nearly a decade ago.
Arjun Sofat, Chief Executive Officer of Free Soul, said: “To be recognised by The Sunday Times as one of Britain’s fastest-growing private companies is an incredible achievement for everyone at Free Soul.
“When my mum and I started the business in 2017, we were packing orders ourselves, borrowing friends’ cars to make deliveries and figuring things out as we went.
“We simply believed women deserved better from the nutrition industry, and that belief continues to drive everything we do today.
“Every product, every decision, every early morning and late night has been in service of that mission.”
Riding The Growth Of Women’s Wellness
The wellness market has undergone significant transformation over the past decade, with female consumers increasingly seeking products designed specifically to support their health, fitness and wellbeing goals.
Free Soul has positioned itself at the centre of this trend, focusing on products tailored to women’s nutritional needs and lifestyle requirements.
The company says its growth has been driven not only by product innovation but also by building a strong customer community around its brand.
Sofat said: “We’re incredibly proud of how far we’ve come, but most of all we’re grateful for the trust our customers have placed in us and the community we’ve built together.
“Their feedback, support and belief in our mission have helped shape Free Soul from day one and continue to inspire everything we do today.
“This recognition belongs to our community as much as it does to us.”
A Significant Milestone
The Sunday Times 100 ranking is widely regarded as one of the UK’s most respected measures of private company growth, highlighting businesses that have achieved exceptional performance while remaining privately owned.
For Free Soul, the recognition marks another milestone in a period of sustained expansion that has included retail growth, product development and increasing national visibility.
The business continues to invest heavily in innovation as it seeks to strengthen its position within the competitive wellness market.
Looking Ahead
While the Sunday Times recognition celebrates Free Soul’s achievements to date, company leaders view it as part of a broader journey rather than a final destination.
The business was founded to address perceived gaps in the women’s wellness sector and improve access to nutrition products designed specifically for women.
As demand for personalised wellness solutions continues to grow, Free Soul is positioning itself to capitalise on long-term opportunities within one of the fastest-growing areas of the consumer health market.
Its rise from start-up venture to top-10 Sunday Times 100 company demonstrates both the strength of the female wellness economy and the growing influence of founder-led brands capable of building strong communities around a clear purpose.
