GOGETOP MARKETING NAMED EDITOR’S CHOICE OF THE MONTH, FOR CROSS-BORDER CHINA MARKETING
London-based agency Gogetop Marketing is recognised for its work across China marketing, AI search visibility and cross-border digital infrastructure, including WeChat Official Account, RedNote marketing and China-facing websites.
The London Business Journal has named Gogetop Marketing as an Editor’s Pick 2026, recognising the London-based agency’s work in cross-border China marketing and its growing focus on AI-driven search visibility.
As more international brands look to expand into Chinese-speaking markets, the gap between visibility and conversion has become increasingly apparent. While many organisations invest in campaigns, fewer have the infrastructure required to operate effectively across platforms such as WeChat Official Account, RedNote (Xiaohongshu) and Chinese search ecosystems.
Gogetop Marketing has positioned itself within this gap — not as a campaign-led agency, but as a partner focused on building cross-border marketing systems.
At the centre of the agency is Ann Zhu (Yingqi Zhu), Co-Founder of Gogetop Marketing, whose work spans both UK and Chinese-speaking markets.
“China marketing today is not just about content or ads,” Zhu says. “It’s about whether your brand can be understood, trusted and discovered — across different platforms, languages and increasingly, AI systems.”
One of the reasons cited for Gogetop’s recognition is its focus on combining traditional China marketing with emerging areas such as AI search and Generative Engine Optimisation (GEO).
Gogetop’s work includes structuring brand content for AI search visibility, building authority signals across media and platforms, and ensuring consistent positioning across English and Chinese ecosystems.
The London Business Journal also highlighted Gogetop’s work in building China-facing digital infrastructure, particularly for organisations without a mainland China entity. This includes bilingual websites, China-facing SEO and GEO strategies, WeChat Official Account ecosystems, and RedNote marketing strategies.
While China marketing and digital infrastructure form a core part of its work, Gogetop also supports clients across cross-border PR, event marketing, exhibitions, and international brand communications.
As more organisations explore international expansion, the ability to connect strategy, content, infrastructure and conversion across different systems is becoming increasingly important.
