BARROWS CONNECTED STORE EXPANDS INTO LONDON AND TAMPA AS CONNECTED RETAIL GROWTH ACCELERATES

Barrows Connected Store has opened new offices in London and Tampa, Florida, as the connected retail technology company accelerates its international expansion strategy and deepens investment in talent, innovation and client delivery.

The move strengthens the company’s operational footprint across Europe and North America at a time when retailers and brands are increasingly investing in connected commerce, in-store media and data-driven customer experiences.

The new London office, located at 40 Churchway near King’s Cross and Euston, positions the company within the capital’s Knowledge Quarter — one of the UK’s most influential clusters of academic, creative and technology institutions. The district is home to organisations including Central Saint Martins, the Francis Crick Institute and leading technology and research networks, making it a strategic location for companies competing for specialist talent and innovation partnerships.

For Barrows Connected Store, the expansion reflects growing demand for connected retail infrastructure that allows brands and retailers to transform physical stores into measurable media and engagement environments.

“This expansion represents an exciting new chapter for Barrows Connected Store,” said James Hay, CEO. “We are proud to bring our advanced retail media thinking to this dynamic part of London between King’s Cross and Euston. Surrounded by major cultural and academic institutions, including Central Saint Martins, the area represents a world-class centre for advancing knowledge.”

Hay added that the new London base would strengthen the company’s ability to build strategic partnerships and attract high-level talent while supporting its growing international client base.

“This location provides a gateway to establish crucial connections, attract exceptional talent and build productive partnerships—enabling us to create a true centre of excellence that better serves our global clients while offering an inspiring environment where our people can thrive. It’s a powerful signal of our confidence in the future and the strong momentum we’re building as a company,” he said.

At the same time, the opening of the Tampa office reinforces the company’s commitment to expanding its North American operations. Located at 1646 W Snow Ave, the site will support growing teams across strategy, technology and client delivery functions.

The expansion comes as Tampa continues to emerge as one of the fastest-growing technology and innovation hubs in the United States, attracting investment from companies seeking access to talent, lower operational costs and expanding digital infrastructure.

“Tampa is one of the top emerging tech markets in the US, and an exceptional place to build and grow a team,” said Brian DeCoveny, Managing Director, North America. “This new office gives us the space to collaborate, innovate and attract world-class talent. It reflects our belief that great work happens when great people are given the right environment to succeed.”

Both offices have been designed to support flexible collaboration, creativity and cross-functional working — a reflection of the company’s broader culture and long-term growth strategy.

Barrows Connected Store has built its reputation around helping retailers and brands create intelligent in-store environments through connected retail technology and retail media infrastructure. It’s ConnectOS platform enables clients to activate, manage and measure campaigns in real time, using dynamic and locally relevant digital content to influence shopper behaviour directly within physical retail spaces.

As retailers increasingly seek measurable returns from in-store engagement and omnichannel strategies, companies operating in connected commerce are becoming central to the next phase of retail transformation. The latest expansion positions Barrows Connected Store to capitalise on growing global demand for technology-driven retail experiences while strengthening its ability to scale internationally.

Learn more at www.barrowscs.com — Moving » Retail » Forward