LONDON BEAUTY BRAND DUCK & DRY LAUNCHES GLAM SALON INSIDE JOHN LEWIS OXFORD STREET
DUCK & DRY IS BRINGING LUXURY BEAUTY SERVICES TO THE HIGH STREET
London’s retail and beauty sectors are converging in new ways as Duck & Dry, one of the capital’s most recognisable styling brands, opens a new salon inside the John Lewis Oxford Street flagship store.
The launch marks a strategic partnership between the fashionable blow-dry bar brand and one of Britain’s most established department store retailers, signalling the growing role of in-store beauty services in enhancing the traditional high-street shopping experience.
Located within the store’s Ground Floor Beauty Hall, the new Duck & Dry salon offers walk-in styling services including blow dries, updos and hair treatment rituals designed to provide what the company describes as an “instant glamour” experience for shoppers and visitors in central London.
The collaboration reflects a broader shift in retail strategy, as department stores increasingly integrate experiential services into their spaces to attract customers and encourage longer store visits.
Duck & Dry has built its reputation in London as a modern beauty destination known for fast, high-quality hair styling delivered in vibrant, fashion-forward environments. The Oxford Street salon introduces the brand’s signature aesthetic to one of the UK’s most prestigious retail addresses.
Yulia Rorstrom, CEO and Founder of Duck & Dry, said: “Partnering with John Lewis, such an iconic British brand, is a true privilege for us. It’s also a clear reflection of a growing trend – that beauty services can significantly enhance the retail experience, transforming a shopping visit into something more personal, social and confidence boosting.
We’re incredibly proud for Duck & Dry to be part of this evolving beauty movement and to bring our signature styling experience into such a respected retail environment.”
Designed with bright interiors and contemporary elegance, the salon aims to create a space that offers more than traditional hair styling. Customers can select from a curated look book of polished blow dries and updos, or explore specialised treatment rituals intended to deliver shine, volume and lasting finish.
For John Lewis, the addition reinforces the retailer’s strategy of evolving its flagship stores into multi-experience retail destinations, combining shopping, beauty services and lifestyle offerings under one roof.
As competition intensifies across the UK retail sector, partnerships between beauty brands and department stores are increasingly seen as a way to rejuvenate high-street footfall while offering customers services that extend beyond traditional product sales.
With the arrival of Duck & Dry in Oxford Street, London’s beauty and retail landscapes move a step closer together, transforming the department store visit into a more immersive lifestyle experience.
