CREATIVE NATURE SECURES EXCLUSIVE ALLERGEN-FREE SNACK DEAL WITH AUSTRIAN AIRLINES
CREATIVE NATURE SET FOR GLOBAL EXPOSURE WITH AUSTRIAN AIRLINES EXCLUSIVE
Creative Nature, the fast-growing British allergen-free food company, is expanding its reach in the aviation sector after securing an exclusive listing with Austrian Airlines. The carrier will introduce the brand’s Lightly Salted, Light & Crunchy Thins across its long-haul network from November, marking a significant step in the wider shift towards safer and more inclusive in-flight catering.
The Surrey-based business, known for products free from the UK’s top 14 allergens, will supply a bespoke airline-only version of its mini corn crackers. The Thins will be offered as part of the Apero Service in Premium Economy and Economy, and as an additional snack option for Business Class passengers.
Julianne Ponan MBE, founder and chief executive of Creative Nature, said the move reflects a longstanding gap in the aviation food market for passengers with allergies.
“I’ve flown a lot and never really known if the food onboard is safe. To now have our Light & Crunchy Thins on Austrian Airlines long-haul flights means people can relax and enjoy their journey without worrying. That’s a big deal for me personally and for anyone who needs allergen-free options.”
Austrian Airlines said the partnership strengthens its commitment to offering safer, more flexible food options onboard.
Simone Walli, Culinary Art and F&B Onboard Concept Manager at the airline, said: “With the launch of Creative Nature on board, we can offer all our guests a suitable snack. This helps our Cabin Crews serve everyone safely, without restrictions.
“Two years ago, I met Julianne at the World Travel Catering & Onboard Services Expo and I knew immediately that her products would be perfect for our onboard service. The Light & Crunchy Thins are now rolling out in a cobranded package and will be available on long-haul flights as part of the Apero Service in Premium Economy and Economy, and as an in-between option for Business Class guests.”
The launch comes as major carriers increasingly reassess their food policies in response to safety concerns from passengers with severe allergies. Creative Nature, which has built a strong retail presence through Tesco, Sainsbury’s, Holland & Barrett, Ocado and international online partners, has become a recognised supplier in the airline industry as demand grows for allergen-safe alternatives.
Founded to ensure people with allergies do not have to “miss out”, the company has developed a portfolio of vegan, natural and allergy-free snacks enriched with superfoods. Its exclusive Thins for Austrian Airlines are produced specifically for the carrier and will not be available in retail stores.
The partnership is expected to give Creative Nature further visibility among international travellers at a time when airlines are under pressure to modernise their catering to reflect diverse dietary needs.
For more information, visit: creativenaturesuperfoods.co.uk
