SCRIBEHOUND AND RICHARD HAMMOND JOIN FORCES TO REDEFINE CAR CULTURE ONLINE

RICHARD HAMMOND LAUNCHES A NEW DIGITAL GARAGE FOR GLOBAL CAR FANS

Richard Hammond is returning to his roots — and to the fans who made DriveTribe a phenomenon — with the launch of The DriveTribe Collective, a reimagined digital space dedicated to the world of motoring.

Hosted on Scribehound, a rapidly expanding platform built to connect creators and audiences, the new Collective promises to be more than just a blog or fan page. It’s designed as a living community for conversation, creativity, and celebration — a digital “garage” for everyone who loves cars, from the nostalgic roar of V8s to the silent power of EVs.

Speaking ahead of the launch, Hammond said: “The car is the best thing we’ve ever made… and there’s never been a better or more important time to talk about them.”

Joining Hammond in this new venture are some of the most recognisable names in motoring — Tiff Needell, Mat Watson, Jason Camissa, and Frank Stephenson among them — each bringing their unique voice to topics spanning performance, design, sustainability, and the future of driving.

Subscribers will be able to dive into original reporting, long-form features, livestreams, and podcasts, as well as take part in live discussions with experts and creators. The DriveTribe Collective will focus on three pillars: information, connection, and celebration — giving members access to in-depth insights, behind-the-scenes moments, and the pure joy of motoring culture.

The partnership with Scribehound positions the Collective at the heart of a new wave of digital storytelling, giving enthusiasts a direct line to the personalities shaping automotive media.

Membership is open now, with an early-bird offer for Founding Members at £1 for the first month, followed by a discounted annual rate of £49 (normally £72). The official launch date is 1 December.

For more information or to join, visit www.join.scribehound.com/drivetribe