TRANSFORM! THE 14 BEHAVIORS DRIVING SUCCESSFUL DIGITAL TRANSFORMATION IN THE AGE OF GEN AI
The age of enterprise transformation is here, and it’s accelerating. Large organisations face unprecedented pressure to modernise their legacy systems, harness the power of AI, and stay competitive in an increasingly dynamic market. But for many leaders, transformation remains complex, risky and slow. Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI (Wiley) provides a bold new blueprint for overcoming these challenges, blending decades of hard-won leadership experience with practical strategies for turning Gen AI from hype into measurable business value.
Written by leading transformation experts Ian Murrin, Rajesh Jethwa and Mike Wright, this landmark book distills over 30 years of experience driving enterprise change at global scale. It equips leaders with the mindset, behaviours and tools they need to deliver sustainable transformation, and avoid the costly failures that plague so many large-scale initiatives.
At the heart of the book is a set of 14 high-impact behaviours, proven to accelerate technology modernisation, cut through complexity and drive real business outcomes. From framing, inspecting and adapting for continuous improvement, to effectively communicating, optimising and mitigating risks, the authors show how these behaviours can be amplified by the intelligent use of Gen AI, driving organisations to move beyond small steps and deliver bold, transformative outcomes.
Drawing on a wide range of real-world case studies and examples, from notorious transformation failures to standout success stories, Transform! is a practical playbook for navigating the complexities of digital transformation. Packed with tools, resources and strategies, it illustrates not only what works, but also pitfalls to avoid.
With transformation spending projected to exceed $3 trillion globally over the next five years, Transform! arrives at a pivotal moment, offering leaders the clarity, courage and practical guidance they need to get it right. Drawing on first-hand experience leading major transformations, the authors cut through theory to deliver clear, actionable guidance that can be applied immediately, regardless of industry or organisational size.
Endorsements from some of the world’s most respected business and technology leaders underscore the timeliness and impact of this work. Jim Hagemann Snabe, Chairman of Siemens, describes Transform! as “an inspiring guide for leaders who want to drive meaningful transformation,” while Ron Dennis of McLaren Automotive calls it “insightful and accessible, a book that cuts through complexity and helps you pull ahead of the pack.”
Whether readers are just beginning their transformation journey or seeking to accelerate change already underway, this book provides the practical leadership compass to turn Gen AI into a lasting strategic advantage.
In a rapidly shifting technological landscape, Transform! offers a refreshing dose of focus, determination and confidence.
