REAPIT APPOINTS PATRICK AALBERS AS CHIEF MARKETING OFFICER TO DRIVE GLOBAL GROWTH
Reapit, the global provider of end-to-end estate agency and property management solutions, has appointed Patrick Aalbers as Chief Marketing Officer (CMO), effective 1 September 2025.
Aalbers brings more than two decades of experience in senior marketing roles at high-growth SaaS companies. He joins from Aareon Group, Europe’s leading property management software provider, where he served as CMO and was credited with transforming the marketing function into a strategic driver of business growth.
In his new role, Aalbers will lead Reapit’s global marketing strategy, with responsibility for brand, demand generation, product marketing and communications. His remit includes strengthening Reapit’s market position, deepening alignment between marketing and sales, and supporting the company’s growth objectives for FY26.
“Patrick brings a rare combination of strategic thinking and operational execution,” said Mark Armstrong, CEO of Reapit. “His track record in SaaS and his ability to build marketing teams that deliver measurable results make him a great fit for Reapit. We’re thrilled to welcome him to the team.”
Commenting on his appointment, Aalbers said: “I’m excited to join Reapit at such a dynamic time. The company has a strong foundation, a clear vision, and a talented team. I look forward to helping accelerate growth and deliver even more value to our customers.”
The appointment underscores Reapit’s continued investment in senior leadership talent as it looks to expand its global footprint and build on its established position within the property technology sector.
