FEEFO APPOINTS FORMER EPSILON EXECUTIVE ELLIOTT CLAYTON AS CHIEF REVENUE OFFICER TO DRIVE GROWTH
Customer reviews platform Feefo has appointed former Epsilon executive Elliott Clayton as its new Chief Revenue Officer, in a strategic move to strengthen its leadership team and accelerate growth through first-party data and customer feedback technology.
Clayton joined the business on 2nd June, following a successful tenure at Epsilon, where he served as Managing Director of International Sales. He stepped into that role after the company’s $4.4 billion acquisition by Publicis in 2019 and went on to deliver sustained double-digit growth across international markets.
Throughout his time at Epsilon, Clayton oversaw business development across multiple technologies, including first-party activated digital media, loyalty programmes, and the onboarding of new platforms such as CitusAd and Accelerate Acquisitions.
Reflecting on his new role at Feefo, Clayton said: “My career has been defined by working with cutting-edge technologies utilising 1p purchase data to drive client growth, amid challenges from large walled gardens. In this space, high-quality data compliance is essential. “So I’m delighted to be joining a business like Feefo, that is dedicated to helping clients succeed by focusing on communications with real people and building their own 1p data assets to drive meaningful business outcomes.
“Recent board-level appointments show Feefo’s commitment to focus on their goal of driving the highest quality customer feedback interactions for their clients, based on purchaser-verified data. I’m excited by the prospect of Feefo’s numerous omni-channel product innovations to help its clients achieve improved customer engagement and insight, and so I’m delighted to be taking on this new role and joining a talented team of new colleagues.”
Feefo, which helps businesses collect verified customer reviews to enhance trust, insights and engagement, sees Clayton’s appointment as pivotal to its next phase of expansion.
Tony Wheble, CEO at Feefo, said: “We’re absolutely delighted to welcome Elliott to Feefo. His exceptional track record of delivering measurable results for blue-chip clients through the smart use of technology and data makes him a perfect fit for our business.
“Elliott brings deep expertise, proven leadership and a passion for innovation — all of which will be invaluable as we continue to expand Feefo’s capabilities and help our clients harness the power of verified customer feedback.”
Clayton’s arrival follows a wave of senior leadership hires as Feefo positions itself at the forefront of the data-driven customer experience sector, with a renewed focus on omnichannel solutions and first-party data strategies.
