TIKTOK SENSATION SKINCARE BRAND GLOWS WITH HSBC UK FUNDING
TikTok Shop’s bestselling haircare and skincare brand is set for growth with support from HSBC UK.
Nature Spell will use a £1.9m funding package from HSBC UK to purchase new manufacturing machinery that will see production capacity increase by 300 per cent.
The machinery will enable the social media sensation to complete end-to-end manufacturing of its products in just six minutes, increasing production from 6,000 to 40,000 units per day.
The HSBC UK funded state-of-the-art machinery comes equipped with AI, automating the manufacture of the Nature Spell’s products and improving efficiency. This will include camera technology that will assess the quality of products, identifying if any are defective, and seamlessly shift from one type of product to another without intervention. With AI integration, the equipment will be able to store this information and improve its process over time.
The added capability removes labour-intensive work for employees. Nature Spell will therefore be retraining all its London-based employees to become line maintenance workers, resulting in 40 promotions and an uplift in worker pay and benefits.
Nature Spell saw 450 per cent growth last year following its success on TikTok Shop and Amazon and is projecting a further 80 per cent growth this year. Overall revenue is also expected to increase by 400 per cent.
Sach Gulati, Director at Nature Spell, said:“We’re a huge advocate for UK manufacturing and are pleased to be able to reinforce this in the heart of London. We’re extremely proud of our success through social media and ecommerce ventures, and thanks to the support from HSBC UK, we can now focus on even further growth, increasing our turnover and improving the livelihoods of our employees as a result.”
Sharon Murphy, Area Director at HSBC UK, added: “We’re pleased to be able to support Nature Spell with their ambitious growth plans. The funding will significantly enhance their production capacity and turnover, allowing them to meet increasing demand and expand their market presence.”
Nature Spell is a family-run business founded in March 2009, inspired by the founder’s long-standing passion for clean cosmetics. Best known for its rosemary oil, its products are made from natural extracts and clinically backed ingredients, cold-pressed oils, free from harmful chemicals and sourced with care.
