MandM UNVEILS INTERACTIVE LIVE SHOPPING EXPERIENCE ON FACEBOOK AND INSTAGRAM
MandM, the online retailer specialising in discounted fashion, sports and outdoor brands, has launched the first of a series of live shopping events on Facebook and Instagram in collaboration with Sprii.
The retailer hosted its first Facebook and Instagram live event earlier this month, during which users accessed a stream live from the MandM head office. The event allowed viewers to purchase a range of MandM’s best-selling men’s and women’s coats and jackets directly from the live stream.
The session was powered by tech platform Sprii, a live shopping tech company, which enables retailers to sell directly to consumers via a smartphone or desktop by inviting them to enter shop codes into a comment section. During the MandM event, customers were also able to ask questions and enter competitions in the same way.
Tom Goode, Customer and Ecommerce Director at MandM, said: “We’re excited to have launched our first live shopping event in collaboration with Sprii. This new format allows us to bring the MandM energy and excitement directly to our customers’ homes, creating a really engaging and interactive experience. Not only did our viewers get to explore deals on jackets and coats for men and women but they could also ask questions and make purchases in real time.”
“With thousands of customers tuning in and engaging through comments or purchases, it’s clear that live shopping resonates with our audience. We look forward to continuing these events and offering even more ways for our customers to connect with the MandM brand.
Macdara Duncan, International Director at Sprii, said: “We’re thrilled to be working with MandM on their first live shopping event. It’s clear that live shopping offers a unique and engaging way for brands to connect directly with their customers. The combination of interactive shopping and exclusive deals really resonated with viewers, and we’re confident that as more people experience this innovative format, engagement will only grow.”
Sprii, originally launched in Denmark, now organises live shopping events for over 2,500 businesses across various sectors, collaborating with notable brands such as Nivea, Flying Tiger, and the Danish national football team.
